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‘Comics for Change’, an initiative by Dainik Bhaskar, aims to promote responsible consumption of water, food and electricity through creative storytelling. Just as vividly as comics convey the feats of super heroes, ‘Comics for Change’ is leveraging the power of visual storytelling to amplify awareness amongst children and youth about the Sustainable Development Goals related to minimizing water, food and electricity wastage thereby helping them to become more responsible citizens. Being signatory to UN Global Compact Network, Dainik Bhaskar Group’s CSR initiatives also contribute to UN Sustainable Development Goals of Quality Education, Zero Hunger, Clean Water and Sanitation, Sustainable Cities and Communities and Climate Action. In this regard, ‘Comics for Change is an innovative initiative towards bringing about attitudinal change by creating super heroes of tomorrow.

Every day 190 million people in India go to bed hungry, but on the other hand privileged Indians waste 1/3rd of their food daily. India has the largest share of youth population across the world.The youth and children are the future of the nation and it is important that good values are imbibed in them from an early age. Realizing the gravity of the situation and in line with the vision of enabling socio-economic change, Dainik Bhaskar has started a novel initiative ‘Comics for Change’. The initiative aims to promote responsible consumption of water, electricity and food through creative storytelling. Just as comics vividly illustrate the feats of superheroes in fighting crime and other social ills, ‘Comics for Change’ leverages the power of visual storytelling to amplify awareness about responsible consumption of valuable resources. ‘Sundarvan Adventures’-Waste of Taste is the third comic published in the series. ‘Waste of Taste’ tells the story of a fun loving, energetic school going rabbit-Adi along with his adventurous set of friends including a jovial little Parrot Cheenu, a pretty little Doe-Roli and an intelligent Tortoise –Golu who sensitize the villagers on this issue through a creative skit.